Every day, in so many ways, the beauty industry tells women and girls that being admired, envied, and desired based on their looks is a primary function of true womanhood. The beauty template women are expected to follow is extremely narrow, unrealistic and frequently hazardous to their health.

The Love Your Body campaign was designed to challenge the idea that a woman’s value is best measured through her willingness and ability to embody current beauty standards.
This year for Love Your Body Day (Oct. 14), the NOW Foundation wants to hear your story. What does love your body mean to you? Is body acceptance a constant battle or a journey of self-discovery? How have you fought back against dangerous beauty standards? Go here to tell your story.